Marketing · Brand · 2024
A boutique fund's marketing site, rebuilt from a sluggish template into something as sharp as their thesis — three times faster, half the weight.
Northwind is a small fund with a precise point of view and a website that buried it under a heavy, generic template. It loaded in over three seconds and looked like every other firm on the street.
They needed a site that felt distinctive and serious — and that loaded the instant a prospective LP clicked through from an email.
We threw out the template and hand-coded a restrained brand system in Astro: a confident type scale, generous whitespace, and a clear information architecture that puts the thesis first.
No framework runtime, no unused CSS, no tracker bloat — just the markup the page actually needs, shipped over a tuned delivery path.
The new site loads three times faster at less than half the page weight, with a perfect accessibility score and hardened security headers — the kind of details institutional partners notice.
The results
“It finally looks like us — sharp, quiet, quick.”
— Partner, Northwind Capital
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