E-commerce · Headless · 2025
A subscription coffee storefront that reads like a magazine and checks out like a dream — rebuilt headless for speed and recurring revenue.
Meridian is an independent roastery with a serious product and a website that didn't do it justice. They'd outgrown an off-the-shelf Shopify theme — slow to load, awkward to update, and a subscription flow bolted on as an afterthought.
They wanted three things: to feel as considered as their coffee, to load instantly on a phone in a café queue, and to turn one-off buyers into subscribers.
We went headless. Astro renders a static, editorial storefront — the roastery story scrolls like a print feature — while Shopify quietly handles the catalogue and orders behind the scenes and Stripe runs the recurring billing.
Interactivity lives only where it earns its place: the cart and the subscription picker are small islands of JavaScript on an otherwise zero-JS page. Staff update everything from a familiar dashboard; customers never wait.
Median loads dropped under 600ms and Lighthouse settled at 98. More importantly, subscriptions climbed — the flow that used to lose people now closes them.
The results
“Our site finally feels as considered as our coffee — and it's quick.”
— Founder, Meridian Coffee Roasters
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